InWear
InWear was established in 1969. The Brand concept is directed at the fashion-conscious woman, who has a confident and relaxed approach to life, and who is attracted to the cosmopolitan lifestyle. The Brand is positioned as ”modern” in the upper part of the mid-price segment. The Story of InWear – More Than 35 Years of Quality
The InWear story started in 1969, when founder Niels Martinsen launched a line of casual fashion women’s clothing that emphasized quality. InWear already began its international expansion in the 1970s, when the first subsidiaries were established in Sweden and Norway. When the company reached its 25th Anniversary in 1994, there was a lot to celebrate. InWear became a major player on the world stage of fashion in 1996, when its shares were listed on the Copenhagen Stock Exchange.
Today, InWear products are sold in department stores and fine
boutiques in 28 markets, and the company has its own retail shops
in 12 countries. Niels Martinsen’s original vision has guided the
InWear brand to its place today as one of the most popular clothing
brands in Europe, Canada and Hong Kong.
The World Where InWear Finds Inspiration
The modern urban woman wants it all – and knows how to get it. She seeks clothes that help express her individuality and sense of style. More and more, today’s busy lifestyles demand a brand that fits every occasion, offering a stylish blend of quality and versatility. InWear holds a proud place as a trusted and innovative international lifestyle brand, based in Copenhagen. We continuously build on this achievement to become the leading supplier of high-quality, yet affordable cosmopolitan women’s clothing.
In Wear designs always meet the demands of real life, from
practical needs to aspirations and dreams. Yet they leave plenty of
room for spontaneity – to give the modern woman all the options she
wants.
